Customer Relationship Management
Develops the value of the customer increasing the purchase volumes, the frequency of consumption, and the adoption of profitable lines of business using the most efficient channels.
A sequence of campaigns is programmed to activate according to the stage of the customer's life cycle. These initiatives seek to increase the profitability of each client according to the potential of their profile.
VECTOR starts by analyzing the business strategy and business processes. The approach is applied from the point of view of the company (CRM) as well as from the point of view of the customer experience (CEM). This way, we can design an objective and clear customer management strategy that integrates all the business areas.