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GENERETAIL

AI-driven Location Intelligence & Marketing Automation

Value
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YOUR RETAIL APP

 maximize customer value with location-based marketing and buying behavior analytics

Leverage both digital and physical customer data to deliver an integrated omnichannel experience. We bring a next-level of customer engagement; we provide AI-powered marketing for deep personalization

Calle ocupada

M

Age:         35

Gender:   M

Home:     32337

Work:       31456

Profile

Trade:         05

Score:         82

Revenue:   8.337

Profit:         2.634

Potential

Scope:          4

Units:           56

Recency:    35

Frequency:  12

Pattern

Product:     3/7

Process:     8/2

People:       2/4

Program;    2/9

Priority

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Your messages will reach your users in the right real world context, at the right time, and based on their profile information and in-app behavior. 

Build customer journey maps and personalize scenarios to improve the relevance of your content.

create true personalized events and messages  based on multiple

user attributes.

Events

new sell

In:            12/03/20

Camp:      1106

POS:         D32

TKT:          85

cross sell

Item:          UB40

Camp:        CD56

Term:         123

TKT:            215

next sell

Item:          DK23

Camp:        0000

Term:         49

TKT:            123

up sell

Item:          SY23

Camp:        RU23

Term:         95

TKT:            123

Successful business cases by empowering your application with real-time context awareness of your campaigns

Empower your app with real-time context-aware campaigns. Automatically send richer and more compelling mobile app notifications to drive engagement, ongoing loyalty and increase marketing effectiveness.

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Cases
Lugar de almuerzo

Scope

Entrees:           E23

Main:                M06

Drinks:             K04

Desserts:        D00

Frequuency

On Promise:      23

Deliver:              06

Bar:                     04

Catering:           01

Units

TKT:             $230

PAX:                 2.5

MIN:                   45

RSV:                   09

Recency

Shop:     15/APR/20

Reserve 10/MAY/19 

APP:       12/APR/20

WEB:       08/JUN/18

With the task manager,

automatically reach customers when they

enter, dwell or leave an outdoor or indoor location

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Digital marketers can easily manage and edit all their mobile experiences. Quickly preview your marketing content on multiple mobile devices and adjust your content if needed

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Tasks
Tráfico de la ciudad

Segment

Target:             K04

Zona:             NYC

Goal:           X Sell

Camp:     Broadway  

Trigger

Push:               T34

In App:             F18

Tag:                  K04

Dwell:              03´

Place

Geofence:       NW2

Area:              5.000

Spots              250

Beacons:          45

Time

Start:      01/Jan/20

End:        15/Feb/20

Days:      F,S,U       

Time:       10:00

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build business  opportunities

based on user attributes 

provided from web and app 

Target users by their current location or past locations using retroactive history  It allows you to empower your CRM with advanced segmentation.

Dynamically group people based on who they are, what they do in your app, and what locations they visit in real-world.

Oppos
Madre e hijo
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Audience

Reach:         43.610

Contacts:         2/4

Pace:              24

Expose:            56´´  

Message

Text:              OB16

Image:            TR45

URL:           121816

HTML:           RIC78  

Media

Tags

OPN:              3.245

OIA:               2.967

POS:              658

TRX:                 242

Audio:             L26

Video              M48

QRC:              X22

SMS:                T34  

ensure the results of your strategy

with a precise and agile execution

of your marketing campaigns

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YOUR RETAIL APP

Identify customers based on the routes they take and places they frequently visit. Used it for retargeting customers who have already visited your geo-locations or track visits to your competitors’ stores and other points of interest using one single dashboard.

Datos del mercado de valores

Use

MAU´s:         27.225

DAU´s:          4.356

Stickiness    15

Churn:                 03%

Engage

Joins:              36%

Rating:               8

Refferals:        08%

LTV:               $350

Innings:       460

Dwell             16

InPOS            27%

Recurrents      8%

Traffic

Demand

Conversion:   16%

ARPU:            $120

TRX:                    2

Items:                 4 

Results
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request a demo and we will design test campaigns to be applied at your points of sale

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