VECTOR

Customer Relationship Management

Develops the value of the customer increasing the purchase volumes, the frequency of consumption, and the adoption of profitable lines of business using the most efficient channels.

VALUE

VECTOR starts profiled from the main groups of clients as well as the consumption pattern of each one of them. The value attributes are identified as well as the performance that the company has in them.

EVENTS

A sequence of campaigns are programmed to activate according to the stage of the customer's life cycle. These initiatives seek to increase the profitability of each client according to the potential of their profile.

CASES

We define processes that are simple and agile for the client. Every interaction throughout the customer journey is refined to maximize the customer experience with specific proposals and benefits for each customer.

TASKS

Commercial and service protocols are established for each interaction with the client. These interactions complement business processes, ensuring consistency in service quality with functional and emotional attributes.

OPPORTUNITIES

We establish a timely and practical follow-up of businesses with potential. We assign priorities and define the best actions to ensure and accelerate those opportunities to materialize in positive results

RELATIONSHIP

We maximize the income from the customer relationship, applying a process of continuous improvement in the levels of service offered, the campaigns and loyalty programs executed in the different channels available.

DESIGN

VECTOR starts by analyzing the business strategy and business processes. The approach is applied from the point of view of the company (CRM) as well as from the point of view of the customer experience (CEM). This way, we can design an objective and clear customer management strategy that integrates all the business areas.

marketing

growth

profit

revenue

sales

service

value

loyalty

information

strategy